701 Eateries
Two separate restaurants under one roof.
Naming, logo, print collateral, environmental graphics, and signage.
A dual-concept dining destination rooted in Midwestern comfort and community. Working with the Shea team, I helped bring two distinct experiences to life under one roof: Prairie Kitchen, a Nordic-inspired main floor restaurant celebrating local growers and regional fare, and Camp Lone Tree, an upstairs bar channeling the charm of a cozy cabin getaway. From brand identity and storytelling to signage and environmental graphics, every detail was designed to evoke a sense of warmth, nostalgia, and belonging.
Project completed while at Shea.