Benedict's Morning Heroes

Breakfast & lunch spot in Wayzata, MN.
Naming, logo, menus, print collateral, website, environmental graphics, and signage.

A vibrant breakfast concept designed to feel fresh, playful, and unmistakably sunny. Inspired by the spirit of winter escapes, the brand blends preppy charm with bold color and lighthearted energy. I helped lead the concept from early brand positioning through identity, environmental graphics, and signage. Shaping a cohesive experience that brings personality to every touchpoint.

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Project completed while at Shea.