Copilot Dog Outfitters
Dog outfitting store in Linden Hills, MN.
Naming, logo, print collateral, environmental graphics, and signage.
An outdoor-inspired pet outfitter built for active lifestyles and four-legged adventure. From brand strategy through environmental design, I helped shape a concept rooted in nature complete with layered graphic details and playful nods to the great outdoors. The identity system includes both daytime and nighttime logos, reflecting the rhythm of life outside. With its mix of tactile materials, custom signage, and thoughtful storytelling, Copilot brings a fresh perspective to the modern pet shop.
Project completed while at Shea.