Pauly’s

Smash burgers, fries, and gelato in Eureka Springs, AR.
Naming, logo, menus, print collateral, environmental graphics, and signage.

A bold, no-frills burger and gelato spot rooted in the Ozarks and fueled by local wagyu beef. Located in Eureka Springs, AR, Pauly’s is part of a larger family-led vision to bring fresh, elevated comfort food to a laid-back setting. Partnering with Marshall Johnson, whose own farm supplies the beef, I developed the brand from the ground up, including naming, logo, color palette, patterns, and signage.

Project completed while at Shea.