Sidebar
A modern brasserie and bar in Surdyk’s Liquor & Cheese Shop in Minneapolis, MN.
Naming, logo, environmental graphics, and signage.
A bold yet nostalgic extension of the iconic Surdyk’s brand, Sidebar brings a new dimension to a Minneapolis staple. Partnering with the fourth generation of the Surdyk family, I developed the brand, logo, and collateral for their first on-premises restaurant. Creating a modern bar experience alongside the beloved Cheese Shop. The logo draws inspiration from Surdyk’s own vintage neon signage, echoing the brand’s longstanding presence in the neighborhood. One of the most meaningful details is a custom wallcovering I designed by hand-selecting and scanning vintage ads and news clippings from decades of family archives. The result is a brand that balances heritage with a fresh point of view, celebrating legacy while looking ahead.
Project completed while at Shea.